About the Brucie Group

Who We Are

Brucies Lawn mowing & Garden Care commenced its operations in 2000 and has quickly established its niche as a property maintenance provider in the South Auckland area.

Brucies was founded by Bruce Rea who has a long history in retail management. He saw the opportunity to provide an integrated service, combining both lawnmowing and a comprehensive garden service, which would not only provide basic garden care but also a garden remodelling service.

As a company we take pride that we are committed to regular appointment times, that we are to be relied upon to be there on the day stated on a regular ongoing basis.  We maintain the highest level of professionalism and integrity in all our business dealings.

Our Vision

Our vision is to be the most widely recognised and used property maintenance franchise in New Zealand.

Bruce has a robust vision for the future, which sees the business grow into one of the most well-known service providers in the field of property maintenance. Bruce is looking to develop a business that has an excellent reputation for customer service and high standards of workmanship.

Our Values

The first and most important goal of this company is to meet the general gardening needs of the customer in a professional and friendly manner.

We maintain the highest level of professionalism and integrity in all our business dealings, going that extra mile for our customers.

We take quality very seriously and maintain our reputation by continuously improving our processes.

As a company we take pride in the fact that we are committed to regular appointment times, that we can be relied upon to be there on the date stated, and that the quality of our workmanship is top rate.

The name ‘Brucies’ already generates confidence in the mind of customers. This is the key to attracting a large amount of work. As customers are aware of the brand name, and as it develops to become a household name in the property maintenance field, customers feel confident in referring the services that we as a company offer to their friends and neighbours, and hence the company grows.

Our Market

There is a high and growing demand for lawn mowing and garden services, as many two-income families prefer to spend their precious free time in recreational activities other than spending days off tending to their lawns and gardens. Furthermore, with New Zealand’s ageing population many elderly and infirm people seek help with the heavier garden jobs that have become too burdensome for them.

As a company, we receive job requests from many varied people with all kinds of requirements. This industry will continue to grow as people’s needs and circumstances change. Needless to say, we at Brucie's Group we intend to be at the forefront of that growth.
We also receive work from a number of property management companies which involves regular lawn mowing or one-off garden tidy ups. We have had a long and excellent working relationship with these property management companies which supply a steady flow of regular and one-off lawn mowing and general garden care jobs.

Many new customers have had experiences of inconsistent/ad hoc services from their previous providers and we take pride that they find our services to be very professional and reliable.

Our Future

The business has grown dramatically since it started operations, which has brought about the need to expand the business model and share the opportunity for others to embark on this very rewarding lifestyle.  The Brucie Group is currently undergoing expansion through its franchise network.

>> Learn more